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A Breakthrough in Measuring User Experience

The 5D Assessment

Get actionable feedback from your users.
Asses websites, applications and services.
Use Google Forms so it's flexible and free.
Users find the 5DA intuitive and familiar.
Users typically complete the 5DA in about 5 minutes.
The 5DA measures 5 comprehensive dimensions of user experience.
You ger both numeric ratings and user comments.
The 5DA is easy to customize and administer.
Automatic, real-time scoring and reporting.
100% Free



am working on build out this site as rapid as possible.

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Scroll down to try a sample 5D Assessment

Charlie Kreitzberg

What is the 5D Assessment?

The 5D Assessment (5DA) is a quesionnaire. It is usually administered using Google Forms because they are free, and easily communicated to users, and scoring and reporting is automatic. It is built around five dimensions that together provide a useful and comprehensive summary of a user's experience.

The 5DA is has five, two-part questions that cover the five dimensions. The questions are formatted like a familiar online review. The first  part asks the user to rate their agreement with a statement on a scale of 1-5. The second part invites the user to provide comments and suggestions. As a result the 5DA is intuitive and most users complete it in about five minutes and you get both quantitative and qualitative results. We also include a final summary question, scored on a scale od 1-10.

If you want, you can customize the questions to fit your specific project. Generally, very little tweaking is required. However, there are several verses available to make it easier to evaluate websites, applications, content, services, and accessibility. As we get this website more complete, we will accept templates that are developed by others in the UX community,


The Five Dimensions

Even though everyone has an idea of what UX is, there is no generally accepted definition. The goal of the five dimensions is to provide a useful definition of UX that is rich enough for UX professionals and clear enough for colleagues in other roles. A common, accessible, definition of UX is the first step in increasing the UX Maturity of organizations.

In subsequent documents, we will discuss the rationale for these five dimensions and why they work so well to provide a comprehensive view of experience. The five dimensions are derived from the idea that every interactive product is a tool or some sort. When users interact with the product because they have a goal. A good experience with a tool is:

1. Empowering - The product delivers all the functionality the user requires.

2. Efficient - The user can complete their tasks with a minimum of time and effort.

3. Intuitive - The user can use the product with a minimum of training, because it works as the user expects.

4. Engaging - The user is involved and focused, without distractions or annoyance.

5. Trusted - The user feels comfortable that the product is accurate, unbiased, reliable, and private.


We will discuss the derivation of these five dimensions in a future article. For now, here is am example of the empowerment dimension shown as a question in Google Forms:

In this case, the user has rated the empowerment dimension as a 3 and provided two comments. As other users complete the form, the ratings and comments are automatically aggrefated.

The picture below, shows an example of this aggregation from abother 5DA which was used to get feedback from a workshop. 

Try a Sample 5D Assessment

Click the link below to try a sample 5D Assessment. You will provide feedback on the Amazon shopping experience. Because Amazon is so complex, and the assess,emt is open ro the public, the results are probably not valid. However, the experience will help you understand how the 5D Assessment works.

Try the sample assess,emt

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